cosnova Beauty Hits US$1 Billion Milestone
cosnova Beauty, the parent company of essence makeup and Catrice Cosmetics, has surpassed US$1 billion in revenue for 2024, marking a major milestone in its global expansion. The post cosnova Beauty Hits US$1 Billion Milestone appeared first on Global Cosmetics News.
THE WHAT? cosnova Beauty, the parent company of essence makeup and Catrice Cosmetics, has surpassed US$1 billion in revenue for 2024, marking a major milestone in its global expansion.
THE DETAILS
- U.S. expansion has been a key driver, with essence makeup entering 250 new Target locations and Catrice doubling its sales, fueled by Amazon, TikTok Shop, and influencer endorsements.
- The brand’s goal is to eventually surpass Germany as its top market, leveraging partnerships with Ulta Beauty, Amazon, and Target.
- essence’s Call Me Queen Mascara became a top-four product at Ulta after a TikTok-driven marketing campaign, while Catrice’s Under Eye Brightener ranked #1 in Amazon’s Cosmetics category.
- Innovative brand engagement included activations at Super Girl Surf Pro, college campus roadshows, and major influencer partnerships with Katie Fang and Katie Fang
- cosnova GPT, an AI-powered platform, was launched to optimize creativity and operations, while sustainability efforts focused on reducing packaging waste and eliminating volatile silicones.
THE WHY? With a 17% increase in net sales over the past year, the company has solidified its position as the second-largest beauty provider worldwide by volume, driven by strong demand across Europe and the U.S., now its second-largest market.
The post cosnova Beauty Hits US$1 Billion Milestone appeared first on Global Cosmetics News.
