Cecred makes Ulta beauty debut
Beyonce Knowles-Carter’s hair care line, Cecred has announced its expansion into more than 1400 Ulta Beauty stores across the US and online. According to the brand, the launch is the biggest exclusive hair care roll out in the retailer’s history. The post Cecred makes Ulta beauty debut appeared first on Global Cosmetics News.
THE WHAT? Beyonce Knowles-Carter’s hair care line, Cecred has announced its expansion into more than 1400 Ulta Beauty stores across the US and online. According to the brand, the launch is the biggest exclusive hair care roll out in the retailer’s history.
THE DETAILS New and existing Ulta shoppers will be able to browse and purchase the entire Foundation Collection, including the bestselling Hydrating Shampoo and Conditioner, the Fermented Rice & Rose Protein Ritual, and Restoring Hair & Edge Drops.
The exclusive retail partnership will be highlighted with prominent exposure and branded elements in Ulta Beauty stores and salons across the country. This includes custom fixtures and eye-catching product merchandising, featuring life-size, shoppable displays of the patent-pending bottles, as well as a first-of-its-kind salon integration and takeovers that bring the Cécred brand to life.
THE WHY? Cecred said in a statement, “As the only specialty beauty retailer with a full-service salon in every store, and a beauty destination that caters to guests of all generations, Ulta Beauty is strategically positioned to bring Cécred’s salon-quality formulas and efficacious ingredients to more consumers.”
The post Cecred makes Ulta beauty debut appeared first on Global Cosmetics News.
