Beauty – WWD

Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?

TikTok has become a key bargaining chip in China’s escalating tariff battle with the U.S. — while remaining an enticing investment for players vying for control over the app’s U.S. operations.

Apr 22, 2025 - 05:09
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Caught Between a Trade War and Potential New Ownership, What Does the Future Hold for Beauty Brands on TikTok Shop?
TikTok has become a key bargaining chip in China’s escalating tariff battle with the U.S. — while remaining an enticing investment for players vying for control over the app’s U.S. operations.
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