Vogue Business

Why fashion can’t stop reissuing its 2000s-era hits

Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?

Apr 22, 2025 - 05:35
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Why fashion can’t stop reissuing its 2000s-era hits
Luxury brands are mining their archives to capitalise on Gen Z’s obsession with Y2K. Can the past keep delivering returns?
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