Texture design for innovation in complexion products

Dating back to ancient Greece, foundation has constantly been reinvented to meet consumer demands. There are ‘classic' foundations: liquid or cream type, cushion or stick for example. But it's not just the fragrance when you open the bottle or the long-lasting effect that are important, it's also how it feels on the skin and how sensorial it is - this is what we call texture design. This term, used by B. Sudati, describes the importance of stimulating the end user's five senses when applying... - Ulysse Lardy

Apr 22, 2025 - 06:14

Dating back to ancient Greece, foundation has constantly been reinvented to meet consumer demands. There are ‘classic' foundations: liquid or cream type, cushion or stick for example. But it's not just the fragrance when you open the bottle or the long-lasting effect that are important, it's also how it feels on the skin and how sensorial it is - this is what we call texture design. This term, used by B. Sudati, describes the importance of stimulating the end user's five senses when applying... - Ulysse Lardy