Avon to branch out into bricks and mortar in Peru
Avon is dipping its toes into bricks and mortar for the first time in Peru. The direct sales brand has cut the ribbon on fixtures in two shopping malls in Lima. The post Avon to branch out into bricks and mortar in Peru appeared first on Global Cosmetics News.
THE WHAT? Avon is dipping its toes into bricks and mortar for the first time in Peru. The direct sales brand has cut the ribbon on fixtures in two shopping malls in Lima.
THE DETAILS The Real Plaza Puruchuco and Plaza San Miguel concessions are the first of several planned for the country this year, according to a report published by America Economia.
THE WHY? The Avon islands will encourage trial and raise brand awareness, per America Economia, and are part of Avon’s wider omnichannel strategy. Daniella Zumaeta, Retail Manager for the Natura &Co-owned brand told the publication, “From this year, our goal is to offer a comprehensive experience, guaranteeing greater accessibility to our products. This new strategy not only expands the channels of contact with consumers but also creates a more dynamic and versatile ecosystem with consumption options that coexist horizontally and complement catalog sales.”
The post Avon to branch out into bricks and mortar in Peru appeared first on Global Cosmetics News.
