45% Indian consumers prefer a mix of online & offline channels: PwC
Indian retailers are increasingly blending online and offline experiences, with 60 per cent recognising technology as a competitive edge, yet 53 per cent have not adopted tech solutions, according to a report by Pwc. Quick commerce is reshaping metros, while traditional retailers face digital challenges. Forty-five per cent consumers prefer hybrid shopping.
Indian retailers are increasingly blending online and offline experiences, with 60 per cent recognising technology as a competitive edge, yet 53 per cent have not adopted tech solutions, according to a report by Pwc.
Quick commerce is reshaping metros, while traditional retailers face digital challenges.
Forty-five per cent consumers prefer hybrid shopping.
