Natural wine bars Rebel Rebel and Wine RVLT are among more than 3,000 venues in Singapore which have closed their doors. Nimmi Malhotra takes a look at the state of the industry.
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More than 3,000 food and beverage (F&B) businesses in Singapore closed down in 2024 due to rising costs, media platform Channel News Asia (CNA) revealed
earlier this week.
Among them were two pioneering natural wine bars: Wine RVLT and Rebel Rebel.
Rebel Rebel, a natural wine bar on Bukit Pasoh Road, announced its closure in December in an Instagram post. Over the last four years, the bar — owned and operated by wine distributor Artisan Cellars — built its credentials for terroir-driven wines. It introduced a string of rebellious winemakers to the market including relatively unknown
Japanese wine producers like Fujimaru.
Neomi Novelonio of Artisan Cellar attributed the closure to a lack of marketing in a crowded F&B market. “The biggest downfall for Rebel is the lack of marketing. We get a lot of customers coming in saying they never heard of us at all and wish they knew us sooner.”
Wine RVLT announced its gradual closure in December as well. The eight-year-old venue started as a natural wine bar and, over time, extended its list to include sustainable, minimal intervention, and biodynamic wines. The bar’s Instagram post from 6 Dec 2024 read: “It’s no longer sustainable, and we’ve decided to call it quits. 7-8 years for a single concept is a pretty good run, in our opinion.”
Alvin Gho, Wine RVLT’s co-founder and Singapore’s Star List Ambassador, attributed the closure to rising rents and operational costs. He estimated the cost of running his bar are up by 30% while revenues are down significantly.
The bar is committed to keeping the doors open till the lease runs out in June 2025, but Gho is candid and realistic about its prospects. “We are losing money every month. I am not sure we will make it till then," he said.
Gho also remarked on changing drinking habits. “We used to have people coming in after dinner and continue drinking. But we noticed our guests started to hit home early, and the restaurant and bar were empty by 11pm,” he said.
Other side of the coin
At the same time, new F&B ventures are continuing to pop up around across town. New openings are even surpassing the closures, with 3,793 openings last year, according to the CNA report. These include new wine bars like Big Wine Freaks, Le Clos which are doing boisterous business.
Keirin Buck, chef-owner of Le Bon Funk believes that when it comes to natural wine, supply is outstripping demand. “There's not enough demand to fill up every natural wine bar in Singapore,” he said. His venture Le Bon Funk, a natural wine bar and kitchen, is clocking eight years and has added a second location in Holland Village.
He has noticed a shift since the Covid heyday which amounts to “around a 10% drop” since early 2024. A seasoned operator, he’s managing the downturn by exercising diligence in his expenses and extending opening hours to seven days a week.
Across at RVLT, Gho is powering on with new opportunities. “We’ve been in the F&B business for a long time to know that every concept will have a lifespan," he said. "We are already working on a couple of concepts, but nothing is set in stone.”