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Why Asos launched a loyalty scheme to ‘reward most engaged shoppers’
Drapers Why Asos launched a loyalty scheme to ‘reward most engaged shoppers’ Asos is piloting its loyalty programme in the UK called Asos World. Members will gain access to exclusive discounts and invitations to events in a four-tier system. Macy Hong, head of loyalty at Asos, shares how it will help the business build stronger connections with… The post Why Asos launched a loyalty scheme to ‘reward most engaged shoppers’ appeared first on Drapers.
Drapers
Why Asos launched a loyalty scheme to ‘reward most engaged shoppers’
Asos is piloting its loyalty programme in the UK called Asos World. Members will gain access to exclusive discounts and invitations to events in a four-tier system. Macy Hong, head of loyalty at Asos, shares how it will help the business build stronger connections with…
The post Why Asos launched a loyalty scheme to ‘reward most engaged shoppers’ appeared first on Drapers.
