How New Look is ‘supercharging’ its digital capabilities

Drapers How New Look is ‘supercharging’ its digital capabilities New Look’s chief information officer, Lynda Petherick, took Drapers Future of Fashion 2025 audience members through the retailer’s digital journey over the past few years, including investments into loyalty programmes and data lakes. The post How New Look is ‘supercharging’ its digital capabilities appeared first on Drapers.

May 21, 2025 - 13:45
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How New Look is ‘supercharging’ its digital capabilities

Drapers
How New Look is ‘supercharging’ its digital capabilities New Look’s chief information officer, Lynda Petherick, took Drapers Future of Fashion 2025 audience members through the retailer’s digital journey over the past few years, including investments into loyalty programmes and data lakes.

The post How New Look is ‘supercharging’ its digital capabilities appeared first on Drapers.