Where the smart money is: how fashion is investing in tech in tough times

Drapers Where the smart money is: how fashion is investing in tech in tough times In the latest in our series on controlling costs, we explore how UK fashion brands and retailers are investing in a swathe of technologies updates to ecommerce platforms, to new mobile apps and major digital transformation projects. The post Where the smart money is: how fashion is investing in tech in tough times appeared first on Drapers.

May 16, 2025 - 17:02
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Where the smart money is: how fashion is investing in tech in tough times

Drapers
Where the smart money is: how fashion is investing in tech in tough times In the latest in our series on controlling costs, we explore how UK fashion brands and retailers are investing in a swathe of technologies updates to ecommerce platforms, to new mobile apps and major digital transformation projects.

The post Where the smart money is: how fashion is investing in tech in tough times appeared first on Drapers.