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Why are gut health drinks booming?

PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?

Mar 20, 2025 - 17:01
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Why are gut health drinks booming?
PepsiCo has just bought gut health superstar Poppi. Coca-Cola is launching its own prebiotic soda Simply Pop. What’s the growth potential of the gut health soda category?
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