Natura Restructures Corporate Framework and Leadership
Natura, the Brazilian cosmetics group, plans to merge its listed holding company, Natura&Co, into its subsidiary, Natura Cosmeticos. The post Natura Restructures Corporate Framework and Leadership appeared first on Global Cosmetics News.

THE WHAT? Natura, the Brazilian cosmetics group, plans to merge its listed holding company, Natura&Co, into its subsidiary, Natura Cosmeticos. The move would establish Natura Cosmeticos as the new parent firm on Brazil’s stock exchange, pending a shareholder vote on April 25.
THE DETAILS
- This proposal reverses a 2019 arrangement made after Natura acquired Avon Products.
- CEO Fabio Barbosa and CFO Guilherme Castellan will step down from their current roles; Barbosa will become chairman of the new parent entity while Castellan is leaving the group.
- Joao Paulo Ferreira (CEO) and Silvia Vilas Boas (CFO) will remain in their respective positions at Natura Cosmeticos, carrying over to the new parent firm.
- The company has been evaluating alternatives for Avon’s operations outside Latin America, which could include a sale.
- Founders and controlling shareholders back the structural changes and plan to stay involved on the board.
THE WHY? Natura is restructuring to streamline its organization after multiple acquisitions—Avon, The Body Shop, and Aesop—that contributed to profitability challenges. By consolidating under one entity, the group aims to simplify operations and potentially strengthen focus on its core markets.
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