Everyone likes a deal, and case discounts are a perfect way to stock up for both consumers and businesses. Marketview Liquor shares its top tips on finding case deals, as well as five retailers US buyers should know.

Buying wine by the case is ideal for restaurants, bartenders, private connoisseurs or collectors. If you or your clients enjoy quality regularly, case discounts are one of the smartest ways to stock a cellar and stretch the budget without compromising taste. However, not all merchants offer the same selections, services or savings. Sometimes, it can be tough to evaluate which deals are the great bargains and which are not worth the time.
Methods for Finding Discount Wine Merchants
Having worked substantially in the sector, Marketview Liquor knows what to look for in selecting a case discount. Its checklist when selecting a go-to wine merchant comprises reliability, quick shipping and value-based discounts that offer the best vintages to clients. It is often best to start by working with a few established merchants that have an excellent reputation, and to test the waters carefully with a new supplier before placing a bulk order.
It is worth paying attention to the specifics too: the cases contain quality vintages and not “bargain bin” leftovers or damaged bottles. After all, you want to offer your clients the same quality you enjoy, whether you serve them one or several bottles. It is also worth bearing in mind that some sites do not clearly advertise case discounts, so take your time to peruse them and ask questions, especially if you buy in large volumes.

With those pointers in mind, here are its five suggestions for where US consumers and businesses can pick up the best case discounts.
1. Marketview Liquor
You can order online from
Marketview Liquor for discounts on selected wines or pick up from the Rochester, New York, store. Shop online, and you’ll qualify for a 10% discount on select mixed or solid cases, which is an ideal way to restock your wine rack. The discount automatically applies once you’ve selected 12 bottles from the curated list, so build a case with mid-range Bordeaux or stock up on California Zinfandels.
Marketview Liquor is a go-to for wine lovers and aficionados who want affordability and a generous selection of quality. Options include bottles for daily enjoyment and hard-to-source vintages for bespoke clients, with thousands of bottles at discounted prices. Ordering online is easy with the clean, optimized site and transparency on which bottles qualify for a case or 12-bottle discount.
2. Wine.com
Wine.com is a national wine merchant that offers per-case shipping discounts through the StewardShip membership program. While there isn’t always a case discount beyond what’s on sale on various vintages, the company offers annual flat-rate shipping for members, and bulk shipping discounts are available. Every three bottles non-members ship qualify for reduced shipping.
Choose from thousands of bottles from various regions, vintages and professional reviews. It’s a strong option if you want to experiment or tailor a 12-bottle order to suit exacting tastes.
3. Saratoga Wine Exchange
Saratoga Wine Exchange — a fast-growing online wine merchant — offers bulk deals and case discounts on wholesaler volume options when available. Some wines per case may include up to 20% savings. Another way to save on case volumes is to select the “12-ship free” filter and mix and match from a curated list to receive free ground shipping. Combine this with the on-sale options marked with the yellow tag to stock up on serious savings.
4. Wine on Sale
Wine on Sale is another online merchant to consider for bulk buys. The site offers online sales only, but the friendly layout makes ordering convenient. Its three-case deals include a red, white and mixed bottles case with a 49% discount. Find quality under-$20 wines for budget-friendly buying of California reds, Argentine Malbecs and Italian Blends.
Discounts are marked, making budget hunting a fun experience. The merchant caters to daily wine enjoyment or discerning consumers.
5. Buy Wines Online
Buy Wines Online is an online merchant that offers “tasting sets” — essentially wine cases in various sizes and with different types. Choose sets with three to 20 bottles that include red, white or variety wines. Enjoy discounts up to 70%, but remember that you buy sets as is, with no mix and match.
How to Choose a Wine Case Wisely
Of course, getting a deal doesn’t matter if you don’t love what’s in each bottle. Build a case you’ll joyfully sip on with these tips:
- Set a case purpose. Are you building a dinner party stash, cellaring for the year or restocking a client’s weeknight go-tos? Are you tired of a pre-meal beverage run to stock up? Your answer shapes your selection.
- Mix varieties and regions for balance. If you’re unsure of what to choose, diversify. A few bold reds, a crisp white or two, and perhaps a sparkling rosé from various regions create a tasting adventure. Encourage clients to explore French, Californian and South American wines until they know their favorites.
- Use filters and customer reviews. Online shops make choosing easy with filters that let you view options by price, ratings and food pairings. Pay attention to verified reviews and professional tasting notes.
- Watch for recurring favourites. Once you know what works, note the producer and vintage. Buying a full case from a trusted brand means fewer regrets with better savings.
- Don’t shy away from under-$20 bottles. Price isn’t always the final quality measure. Many $12-$18 bottles — particularly from Spain, Portugal and Chile — outperform wines twice their price.
Making a case for bulk wine sales
Wine merchants love selling select vintages per case, as it frees up space in their storehouses, which means you and your clientele get value at a serious saving. Most offer discounts on bulk shipping, while others include per-bottle savings when you make up a case of 12 bottles. Buying per case is a wonderful way to explore unique tastes and vintages while saving money, so pop the cork on bulk savings.