Rises in passenger traffic due to boost GTR sales
With more people travelling by air to see the world, the number of shoppers passing through airports will see a “steady rise". db reports. The post Rises in passenger traffic due to boost GTR sales appeared first on The Drinks Business.
With more people travelling by air to see the world, the number of shoppers passing through airports will see a “steady rise". db reports.
Speaking at the TFWA Asia Pacific Conference & Exhibition, TFWA president Philippe Margueritte pointed out that data from the Airports Council International (ACI) shows “regular, long-term international passenger growth of 3 to 4% every year, barring the occasional interruption. That means passenger numbers are doubling every 20 years or so. According to ACI latest figures, by 2045 we should have 18 billion passengers floating above our heads. That’s twice the total population currently hosted by planet Earth.”
The opportunity this presents for drinks brands looking for new ways to reach consumers amplifies the global travel retail marketplace’s importance as a global stage for new products.
Talking about the opportunity, Margueritte highlighted how aircrafts such as “Boeing and Airbus produce regular forecasts for the number of planes they plan to build. In their latest updates, both think the global fleet will need to double by 2043. This means more than 20,000 planes should be built in the next 20 years.”
To put this into perspective, Margueritte went on to note how “last year, IATA’s worldwide load factor reached the unprecedented level of 83.5%” and so “if those two companies are gearing up to meet that target, we can be fairly confident that the number of passengers, or potential shoppers as we could call them, passing through airports will see a steady rise in the coming years”.
One particular opportunity for the sector was to look at the rise in people travelling from China and India who are all on the look-out for new things to see, buy and sample.
Margueritte explained: “Focusing on China and India alone, in the next two-three years we shall see more than 300 million people passing through airports who are keen to get abroad and explore other countries. They’ll be young, relatively affluent and open to new cultures and new experiences.”
This, he suggested, shows how businesses needed to prioritise GTR and its potential for the future because each of these new travellers would have money to spend and would be hard-wired to be on the look-out for adventure.
He added: “The human instinct to explore is deep-rooted and stands strong in our DNA. We’ve always wanted to see what lay over the next hill or on the other side of the river. To discover how others live and what we can learn from them. Even today, that urge to explore drives billions of people to travel aboard, spending trillions of dollars on the way. And they do that consistently.”
To learn more about the top trends present at the TFWA Asia Pacific Conference & Exhibition that drinks brand owners are already showcasing to take advantage of the opportunity GTR presents, read more from the drinks business here.
Speaking at the TFWA Asia Pacific Conference & Exhibition, TFWA president Philippe Margueritte pointed out that data from the Airports Council International (ACI) shows “regular, long-term international passenger growth of 3 to 4% every year, barring the occasional interruption. That means passenger numbers are doubling every 20 years or so. According to ACI latest figures, by 2045 we should have 18 billion passengers floating above our heads. That’s twice the total population currently hosted by planet Earth.”
The opportunity this presents for drinks brands looking for new ways to reach consumers amplifies the global travel retail marketplace’s importance as a global stage for new products.
Talking about the opportunity, Margueritte highlighted how aircrafts such as “Boeing and Airbus produce regular forecasts for the number of planes they plan to build. In their latest updates, both think the global fleet will need to double by 2043. This means more than 20,000 planes should be built in the next 20 years.”
To put this into perspective, Margueritte went on to note how “last year, IATA’s worldwide load factor reached the unprecedented level of 83.5%” and so “if those two companies are gearing up to meet that target, we can be fairly confident that the number of passengers, or potential shoppers as we could call them, passing through airports will see a steady rise in the coming years”.
One particular opportunity for the sector was to look at the rise in people travelling from China and India who are all on the look-out for new things to see, buy and sample.
Margueritte explained: “Focusing on China and India alone, in the next two-three years we shall see more than 300 million people passing through airports who are keen to get abroad and explore other countries. They’ll be young, relatively affluent and open to new cultures and new experiences.”
This, he suggested, shows how businesses needed to prioritise GTR and its potential for the future because each of these new travellers would have money to spend and would be hard-wired to be on the look-out for adventure.
He added: “The human instinct to explore is deep-rooted and stands strong in our DNA. We’ve always wanted to see what lay over the next hill or on the other side of the river. To discover how others live and what we can learn from them. Even today, that urge to explore drives billions of people to travel aboard, spending trillions of dollars on the way. And they do that consistently.”
To learn more about the top trends present at the TFWA Asia Pacific Conference & Exhibition that drinks brand owners are already showcasing to take advantage of the opportunity GTR presents, read more from the drinks business here. 
