Kitsch’s Cassandra Morales Thurswell on the Art of Incrementality

The hair care founder and chief executive officer discussed how the brand has amassed success by creating additive products in a saturated market.  

May 20, 2025 - 06:45
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Kitsch’s Cassandra Morales Thurswell on the Art of Incrementality
The hair care founder and chief executive officer discussed how the brand has amassed success by creating additive products in a saturated market.