Knowledge is power: The trend set to 'redefine' beauty in 2025
Beauty consumers today are more involved than ever, wanting to co-create and understand every detail behind the products they are using, and this is set to completely redefine the category, says Mintel. This year – 2025 – was a “year of empowerment” in beauty, according to Andrew McDougall, director of beauty and personal care research at Mintel, who said beauty consumers today wanted to “build their own knowledge” in this fast-moving and innovative category. Addressing attendees at last... - Markets & trends / A la une
Beauty consumers today are more involved than ever, wanting to co-create and understand every detail behind the products they are using, and this is set to completely redefine the category, says Mintel.
This year – 2025 – was a “year of empowerment” in beauty, according to Andrew McDougall, director of beauty and personal care research at Mintel, who said beauty consumers today wanted to “build their own knowledge” in this fast-moving and innovative category.
Addressing attendees at last...
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Markets & trends
/
A la une
