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Estrella Damm gives beer lovers a taste of nostalgia
Barcelona’s Estrella Damm is evoking the seventies in a new summer campaign to remind consumers about the things that matter. The post Estrella Damm gives beer lovers a taste of nostalgia appeared first on The Drinks Business.
Barcelona’s Estrella Damm is evoking the seventies in a new summer campaign to remind consumers about the things that matter.
The campaign, named Summer ‘78, will run until 4 July 2025 and is set to a new rendition of the hit song Yes, Sir, I can Boogie.
According to the company, the marketing activity will focus on beach days, barbecues, sunset drinks, and getting together to enjoy a few beers with friends in a bid to also put the Mediterranean lager at the centre of special moments that chime well with the best days people spend with one another.
According to the brewer, the narrative is rooted in the idea that “no matter what changes, may what matters never change.”
The advertising sets out to tell the story of María, a young woman who discovers a box of photographs belonging to her late grandmother. Among them is a collection from the summer of 1978, inspiring her to retrace her grandmother’s footsteps along the Mediterranean coast.
What unfolds is "a parallel journey through time, blending past and present as both women experience the summer of their lives—filled with beaches, late-night dancing, meaningful encounters, and unforgettable memories".
The nostalgia trend has been a big hitter over the past few years with it having already flickered on the radar of drinks trends a few years ago as well as seventies nostalgia being flagged by retailers over the past few years.
The trend has also making waves across the cocktail scene and whisky categories too and so is understood to be a lucrative avenue for attracting consumers and also reminding them of days gone by.
The full advert from Estrella Damm can be viewed below.
The campaign, named Summer ‘78, will run until 4 July 2025 and is set to a new rendition of the hit song Yes, Sir, I can Boogie.
According to the company, the marketing activity will focus on beach days, barbecues, sunset drinks, and getting together to enjoy a few beers with friends in a bid to also put the Mediterranean lager at the centre of special moments that chime well with the best days people spend with one another.
According to the brewer, the narrative is rooted in the idea that “no matter what changes, may what matters never change.”
The advertising sets out to tell the story of María, a young woman who discovers a box of photographs belonging to her late grandmother. Among them is a collection from the summer of 1978, inspiring her to retrace her grandmother’s footsteps along the Mediterranean coast.
What unfolds is "a parallel journey through time, blending past and present as both women experience the summer of their lives—filled with beaches, late-night dancing, meaningful encounters, and unforgettable memories".
The nostalgia trend has been a big hitter over the past few years with it having already flickered on the radar of drinks trends a few years ago as well as seventies nostalgia being flagged by retailers over the past few years.
The trend has also making waves across the cocktail scene and whisky categories too and so is understood to be a lucrative avenue for attracting consumers and also reminding them of days gone by.
The full advert from Estrella Damm can be viewed below. 
