Watch for free: Red Bull Racing and Volvo dive into automotive software

We're partnering with Siemens, 2025 Autocar Awards sponsor, to explore how software will change the car world Volvo has pushed heavily into the development of 'software-defined vehicles' in recent years – and the firm's software engineering boss will join an Autocar webinar to explain the growing importance of the technology - and you can sign up here for free now. As its role in vehicle development and functionality becomes ever-more important, there are huge questions over what software means for how we use our cars - and what the future holds. Hosted by Autocar and technology giant Siemens, the webinar on 25 June will look at answering questions such as how manufacturers can upgrade cars post-purchase, unlocking the untapped potential already built into cars and more. Siemens is a technology leader with a significant influence on the mobility sphere, and the firm's head of automotive, battery and mobility, Uday Senapati, will take part in the webinar alongside top Volvo Cars engineer Rickard Arvidsson. They'll be joined by Autocar deputy editor Felix Page and another special industry guest – to be announced imminently – for an insightful and interactive deep-dive into the world of automotive software. Sign up here to watch for free Mark Tisshaw, Autocar editor, said: “Throughout our collaboration with Siemens, it has become clear just how deeply connected the company is to the automotive industry and how influential its relationships are at every level. “We are thrilled to partner with Siemens to tell the stories of the industry's most impressive individuals and companies at this year's Autocar Awards ceremony and to hear how the company's insights and expertise are shaping the future of the car in our upcoming webinar.” The webinar will be broadcast live on Wednesday 25 June from 14:00-15:00, with the opportunity to put questions to our expert guests. As part of the collaboration, Siemens has been named as the sponsor of the 2025 Autocar Awards, which will celebrate the people and organisations shaping the future of automotive - as well as the best cars on sale. This year's awards ceremony takes place on 24 June, where Autocar and Siemens will name the industry's most innovative and impactful individuals, and provide a platform for them to tell their stories.  Sign up here to watch for free Meet the panellists  Uday Senapati As head of automotive, battery and mobility for the EMEA region at Siemens Advanta, Uday is helping to expand the company's portfolio f consulting and implementation services for the e-mbobility industry.  Having worked at General Motors, JLR, Bentley and Group Lotus, he has a wealth of automotive experience that he will leverage in his efforts to establish Siemens as a leading consulting and integration partner for the increasing number of businesses making a strategy shift towards electric mobility.    Rickard Arvidsson Rickard is a seasoned engineering leader at Volvo Cars, currently serving as Head of Product Strategy and Architecture on Software Engineering on Volvo Cars. With a deep expertise in sustainable transport technologies, Rickard plays a pivotal role in shaping Volvo's software-driven vehicle architecture and electrified powertrains.

Jun 23, 2025 - 10:55
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Watch for free: Red Bull Racing and Volvo dive into automotive software
ACBUS SIEMENS 738 x 492 We're partnering with Siemens, 2025 Autocar Awards sponsor, to explore how software will change the car world

Volvo has pushed heavily into the development of 'software-defined vehicles' in recent years – and the firm's software engineering boss will join an Autocar webinar to explain the growing importance of the technology - and you can sign up here for free now.

As its role in vehicle development and functionality becomes ever-more important, there are huge questions over what software means for how we use our cars - and what the future holds.

Hosted by Autocar and technology giant Siemens, the webinar on 25 June will look at answering questions such as how manufacturers can upgrade cars post-purchase, unlocking the untapped potential already built into cars and more.

Siemens is a technology leader with a significant influence on the mobility sphere, and the firm's head of automotive, battery and mobility, Uday Senapati, will take part in the webinar alongside top Volvo Cars engineer Rickard Arvidsson. They'll be joined by Autocar deputy editor Felix Page and another special industry guest – to be announced imminently – for an insightful and interactive deep-dive into the world of automotive software.

Sign up here to watch for free

Mark Tisshaw, Autocar editor, said: “Throughout our collaboration with Siemens, it has become clear just how deeply connected the company is to the automotive industry and how influential its relationships are at every level.

“We are thrilled to partner with Siemens to tell the stories of the industry's most impressive individuals and companies at this year's Autocar Awards ceremony and to hear how the company's insights and expertise are shaping the future of the car in our upcoming webinar.”

The webinar will be broadcast live on Wednesday 25 June from 14:00-15:00, with the opportunity to put questions to our expert guests.

As part of the collaboration, Siemens has been named as the sponsor of the 2025 Autocar Awards, which will celebrate the people and organisations shaping the future of automotive - as well as the best cars on sale.

This year's awards ceremony takes place on 24 June, where Autocar and Siemens will name the industry's most innovative and impactful individuals, and provide a platform for them to tell their stories. 

Sign up here to watch for free

Meet the panellists 

Uday Senapati

As head of automotive, battery and mobility for the EMEA region at Siemens Advanta, Uday is helping to expand the company's portfolio f consulting and implementation services for the e-mbobility industry. 

Having worked at General Motors, JLR, Bentley and Group Lotus, he has a wealth of automotive experience that he will leverage in his efforts to establish Siemens as a leading consulting and integration partner for the increasing number of businesses making a strategy shift towards electric mobility. 

 

Rickard Arvidsson

Rickard is a seasoned engineering leader at Volvo Cars, currently serving as Head of Product Strategy and Architecture on Software Engineering on Volvo Cars. With a deep expertise in sustainable transport technologies, Rickard plays a pivotal role in shaping Volvo's software-driven vehicle architecture and electrified powertrains.