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How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation. In May, Primally Pure launched a campaign for beef tallow-infused mineral sunscreen with billboards in Los Angeles and Chicago that declared, “The sun isn’t ... The post How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals appeared first on Beauty Independent.
The beauty industry is lurching from one sunscreen controversy to another, leaving consumers to wonder what works and doesn’t to protect their skin from harmful ultraviolet radiation.
In May, Primally Pure launched a campaign for beef tallow-infused mineral sunscreen with billboards in Los Angeles and Chicago that declared, “The sun isn’t
...
The post How Sunscreen Brands Can Rebuild Consumer Trust After Recent Scandals appeared first on Beauty Independent.
