Humor in drug ads? Biogen, 21Grams make it work with gold-winning campaign at Cannes Pharma Lions
The company and ad agency 21Grams explained how to approach comedy in drug advertising during a session at this year’s Cannes Lions festival called "Laughing at Doom: Using Humor to Talk about Illness/Hellscapes."
The company and ad agency 21Grams explained how to approach comedy in drug advertising during a session at this year’s Cannes Lions festival called "Laughing at Doom: Using Humor to Talk about Illness/Hellscapes."
