"Messy girl," the trend that combines imperfection and seduction

Tousled hair, smudged eyeliner, and a wrinkled T-shirt: for several months now, the "messy girl" has been making waves worldwide, taking over social media, the streets, and even some runways. Unlike the 'clean girl' – who has dominated recent years with her flawless skin, sleek hair, and a look as pristine as her meticulously curated home — the 'messy girl' embraces a more rock-and-roll aesthetic, exuding a carefree, post-party vibe. Popularized by British pop star Charli XCX, known for... - Markets & trends / A la une

Jun 23, 2025 - 11:05

Tousled hair, smudged eyeliner, and a wrinkled T-shirt: for several months now, the "messy girl" has been making waves worldwide, taking over social media, the streets, and even some runways.
Unlike the 'clean girl' – who has dominated recent years with her flawless skin, sleek hair, and a look as pristine as her meticulously curated home — the 'messy girl' embraces a more rock-and-roll aesthetic, exuding a carefree, post-party vibe.
Popularized by British pop star Charli XCX, known for... - Markets & trends / A la une