UK retailer ASOS unveils new strategy to boost customer focus
ASOS has announced organisational changes to align with its strategy, streamline decision-making, and enhance customer focus. Key updates include a new Commercial & Customer function, a geography-based structure, a consolidated Brand & Creative team, and a dedicated Topshop & Topman unit. The changes, effective April 2025, aim to drive growth and strengthen ASOS’ position as a global fashion leader.
ASOS has announced organisational changes to align with its strategy, streamline decision-making, and enhance customer focus.
Key updates include a new Commercial & Customer function, a geography-based structure, a consolidated Brand & Creative team, and a dedicated Topshop & Topman unit.
The changes, effective April 2025, aim to drive growth and strengthen ASOS’ position as a global fashion leader.
