The Value of Soft Brands with Prime Group and Faro Blanco Resort
The last two decades have seen an explosion in soft-branded hotels, with the past few years in particular seeing many remarkable properties launch or enter development. If there was a single word to explain this megatrend in our industry, it’s ‘flex...
The last two decades have seen an explosion in soft-branded hotels, with the past few years in particular seeing many remarkable properties launch or enter development. If there was a single word to explain this megatrend in our industry, it’s ‘flex...
