The Entertainer renews partnership with The Lego Group

The Entertainer is to start selling Lego sets online and across its stores after renewing its partnership with the toy company.

Apr 2, 2025 - 07:34
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The Entertainer renews partnership with The Lego Group

The Entertainer is to sell Lego sets online and across its store network after renewing its partnership with the toy company.

The retailer said hundreds of the brand’s products will be available in its own shops and concessions in Tesco from 14 April.

Customers will also be able to order the range online and deliver it to their doors or click and collect within 30 minutes.



The Entertainer chief product officer Brian Proctor said: “Lego products spark joy and inspire creativity – something we’re committed to offering shoppers in our 160+ stores nationwide, as well as online and through our retail partners.

“We’re thrilled to renew our partnership with the Lego Group and are confident that the iconic brand’s timeless classics and new releases will be incredibly popular with our customers.

“With exciting new launches and promotions planned and a wide range of beloved products to discover, there’s something for every Lego fan to enjoy at The Entertainer.”

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