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Inside Chanel’s watch strategy
It’s rare for a fashion house to compete with Swiss watchmakers in the credibility stakes. Frédéric Grangié, president of watches and fine jewellery at Chanel, shares the strategy.
It’s rare for a fashion house to compete with Swiss watchmakers in the credibility stakes. Frédéric Grangié, president of watches and fine jewellery at Chanel, shares the strategy.
