Taste Radio: Startup To $800M Sale. How A Three-Word Mantra Guided Kevin McCray.

Kevin McCray, the co-founder behind groundbreaking brand Kevin's Natural Foods, reveals the strategic playbook that propelled his namesake brand to an $800 million acquisition by Mars, Inc. in 2023, and how he's applying those same winning principles to his latest CPG venture, Wild Fox Foods.

Apr 1, 2025 - 16:26
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Taste Radio: Startup To $800M Sale. How A Three-Word Mantra Guided Kevin McCray.
Kevin McCray, the co-founder behind groundbreaking brand Kevin's Natural Foods, reveals the strategic playbook that propelled his namesake brand to an $800 million acquisition by Mars, Inc. in 2023, and how he's applying those same winning principles to his latest CPG venture, Wild Fox Foods.