Søstrene Grene to open central London flagship off Oxford Circus
Søstrene Grene is set to open its fifth London store this Spring around the corner from the busy Oxford Circus.
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Søstrene Grene is set to open its fifth London store this spring around the corner from Oxford Circus.
The two-storey 441sq m flagship on Argyll Street will stock the Scandi brand’s extensive range of homewares, crafts, stationery, kitchenwares and children’s toys.
It will also feature new store concepts for the retailer, including an interactive customer experience room and a room focussed on the senses.
The store will be Søstrene Grene’s fifth London location and its second in the capital’s shopping district after the retailer opened its first on Tottenham Court Road in December 2023.
The Argyll Street flagship forms part of the brand’s plans to open 100 new stores across the UK by 2030. It has more than 45 locations, and is set to open a new store in Canary Wharf in the summer.
Søstrene Grene chief executive Mikkel Grene said: “We are delighted to announce the launch of a brand-new flagship store in the UK.
“It has been a dream for both me and my family to have a central London store just off Oxford Circus and it’s an incredible milestone that we’ll see this come to fruition in 2025 with this opening.”
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