The Perfume Shop to expand Deliveroo partnership

The Perfume Shop is set to expand its partnership with Deliveroo after more than 1,000 bottles of fragrance were delivered over the golden quarter.

The retailer said it was extending the service to further locations over 2025, following the success of its initial tie-up.

The partnership currently covers 21 locations across London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh. The Perfume Shop added its Milton Keynes store to the platform at the end of January.

Managing director Gill Smith said: “The success of our partnership with Deliveroo is a testament to the growing demand for seamless, on-demand shopping experiences.

“We’re thrilled to see the strong performance since launch and we look forward to further enhancing our customers’ shopping experience with the launch of new stores and exciting promotions.”

Deliveroo vice president for new verticals Suzy McClintock added: “At Deliveroo, we’re proud to be a partner for growth, enabling businesses like The Perfume Shop to reach a whole new group of customers through our platform.

“This successful partnership has not only driven sales but is also helping reshape the way customers shop by offering fast, on-demand delivery of over 1,000 fragrances across the UK.

“We’re excited to continue expanding in 2025, ensuring that more people can enjoy the convenience of shopping with Deliveroo.”

It’s not the only retailer extending its partnership with the rapid delivery platform as Wilko/ The Range revealed last week that it was introducing Deliveroo to all its 200+ stores.

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