Skechers reports record-breaking sales in FY 2024 highlights
Skechers Store in München Credits: Eikaetschja Skechers, The Comfort Technology Company™, has announced record full-year results for 2024, underscoring the brand’s robust global momentum across wholesale and direct-to-consumer channels. Total sales reached an unprecedented $8.97 billion, marking a 12.1% increase year-over-year, or 13.0% on a constant currency basis. This performance was mirrored in the fourth quarter, with sales of $2.21 billion, up 12.8% compared to the same period in 2023. The company saw wholesale sales grow 13.2% annually and 17.5% in Q4, while direct-to-consumer sales advanced 10.7% year-over-year and 8.4% in Q4. Skechers’ diluted earnings per share climbed to $4.16 for the year, a 19.2% increase, and reached $0.65 in Q4, reflecting ongoing profitability and strategic alignment. On a constant currency basis, full-year EPS rose by 26.1%. “We delivered record full year sales of $8.97 billion in 2024, or $9.04 billion on a constant currency basis, reflecting the continued robust global consumer demand supported by effective marketing campaigns,” said David Weinberg, Chief Operating Officer. By region, sales grew 14% in the Americas, 25% in EMEA, and 3% in APAC, despite continued headwinds in China, highlighting the resilience of the brand. Global Growth and innovation Chief Executive Officer Robert Greenberg attributed the success to the brand’s expanding comfort technology portfolio, strong marketing execution, and a growing athlete ambassador network. Skechers’ Hands Free Slip-ins campaign, featuring names such as Martha Stewart and Howie Mandel, helped drive holiday sales, while the Performance Division gained traction with athletes like Joel Embiid and Rickea Jackson. Skechers closed the year with $120 million in stock repurchases, bolstered global distribution capabilities, and debuted a new experiential performance store in Edmonton, reinforcing its commitment to both retail partners and end consumers. With a differentiated market position and global brand appeal, Skechers enters 2025 well-positioned for continued momentum and strategic growth.
Skechers, The Comfort Technology Company™, has announced record full-year results for 2024, underscoring the brand’s robust global momentum across wholesale and direct-to-consumer channels. Total sales reached an unprecedented $8.97 billion, marking a 12.1% increase year-over-year, or 13.0% on a constant currency basis.
This performance was mirrored in the fourth quarter, with sales of $2.21 billion, up 12.8% compared to the same period in 2023. The company saw wholesale sales grow 13.2% annually and 17.5% in Q4, while direct-to-consumer sales advanced 10.7% year-over-year and 8.4% in Q4.
Skechers’ diluted earnings per share climbed to $4.16 for the year, a 19.2% increase, and reached $0.65 in Q4, reflecting ongoing profitability and strategic alignment. On a constant currency basis, full-year EPS rose by 26.1%.
“We delivered record full year sales of $8.97 billion in 2024, or $9.04 billion on a constant currency basis, reflecting the continued robust global consumer demand supported by effective marketing campaigns,” said David Weinberg, Chief Operating Officer. By region, sales grew 14% in the Americas, 25% in EMEA, and 3% in APAC, despite continued headwinds in China, highlighting the resilience of the brand.
Global Growth and innovation
Chief Executive Officer Robert Greenberg attributed the success to the brand’s expanding comfort technology portfolio, strong marketing execution, and a growing athlete ambassador network. Skechers’ Hands Free Slip-ins campaign, featuring names such as Martha Stewart and Howie Mandel, helped drive holiday sales, while the Performance Division gained traction with athletes like Joel Embiid and Rickea Jackson.
Skechers closed the year with $120 million in stock repurchases, bolstered global distribution capabilities, and debuted a new experiential performance store in Edmonton, reinforcing its commitment to both retail partners and end consumers.
With a differentiated market position and global brand appeal, Skechers enters 2025 well-positioned for continued momentum and strategic growth.
