Shein and Temu warn US shoppers of price hikes as tariffs kick in
Shein and Temu have warned its US shoppers to brace for higher prices from next week, following the implementation of tariffs on China.
Shein and Temu have warned its US shoppers to brace for higher prices from next week, following the implementation of tariffs on China.
In nearly identical statements, the ecommerce giants said they had witnessed operating expenses increase because of the “recent changes in global trade rules and tariffs,” the BBC reported. They added that they would make “price adjustments” from 25 April.
It comes after US president Donald Trump has imposed taxes of up to 145% on imports from China.
This week, his administration said once the new tariffs, which Trump recently defended as “medicine,” are added on to existing ones, they could be boosted to 245% for some Chinese goods.
Trump has also scrapped the de minimis tax rules which exempted products costing under $800, which had previously helped Shein and Temu.
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The online retailers called on customers to shop before the higher prices were implemented.
They stated: “We stand ready to make sure your orders arrive smoothly during this time.
“We’re doing everything we can to keep prices low and minimize the impact on you. Our team is working hard to improve your shopping experience.”
Additionally, Shein and Temu have reduced their US advertising spend.
Quoting a LinkedIn post from Smarter Ecommerce head of ecommerce insights Mike Ryan, the BBC reported that Temu had “turned off all their Google Shopping ads in the US” from 9 April.
On Monday, Currys boss Alex Baldock warned of Chinese products flooding the UK and European markets following the Trump tariffs, via platforms such as Amazon, Temu and Shein.
Speaking to The Financial Times, the CEO claimed that there were early signs of “stock being diverted into European markets in a straightforward dumping way”.
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