Setting the pace: Inside the Onitsuka Tiger expansion plan

The Japanese brand, known for its thin-soled sneakers, is continuing its global expansion with a new Covent Garden store. Vogue Business sits down with head of Onitsuka Tiger Ryoji Shoda to chart its trajectory.

May 27, 2025 - 07:05
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Setting the pace: Inside the Onitsuka Tiger expansion plan
The Japanese brand, known for its thin-soled sneakers, is continuing its global expansion with a new Covent Garden store. Vogue Business sits down with head of Onitsuka Tiger Ryoji Shoda to chart its trajectory.