Skift

Ritz-Carlton Ad Gamble Pays Off at Cannes Awards: 'Late Checkout' Takes Gold

The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie.

Jun 26, 2025 - 20:10
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Ritz-Carlton Ad Gamble Pays Off at Cannes Awards: 'Late Checkout' Takes Gold
Skift Take: The Ritz-Carlton beat 181 other luxury brands to win advertising's top prize by doing something hotel marketers rarely attempt: ditching brief poolside glamour shots for a quirky four-minute movie.

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