Retailers are betting big on brick-and-mortar stores for growth, but in-store tech just isn’t up to par, study finds

Fashion, apparel and specialty stores lead the retail industry when it comes to technology adoption, but most (62%) say customers are demanding different store experiences than what they can currently provide.

May 18, 2025 - 11:52
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Retailers are betting big on brick-and-mortar stores for growth, but in-store tech just isn’t up to par, study finds
Fashion, apparel and specialty stores lead the retail industry when it comes to technology adoption, but most (62%) say customers are demanding different store experiences than what they can currently provide.