Primark to axe 100 jobs at Dublin HQ amid restructure
Primark plans to cut approximately 150 jobs across Ireland, the UK, and the US, with around 100 of those redundancies expected at its Dublin head office.
Primark plans to cut approximately 150 roles across Ireland, the UK, and the US, with around 100 of those redundancies expected at its Dublin head office.
This accounts for roughly 7% of the 1,500 staff based at the company’s international headquarters.
According to RTÉ, the planned job losses will affect roles in HR, finance, and procurement, linked to a proposal to outsource several support function activities to a third-party provider. It is understood that the third-party partner is Accenture in Mumbai.
A Primark spokesperson told the title: “As we continue to grow internationally, we need to evolve our operating model to best support this ambition. We’re exploring how resourcing via external partners could help support our operations so that we can focus our own resources on what we do best.”
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A spokesperson confirmed it has begun a collective consultation regarding the changes: “This unfortunately will impact a number of Primark colleagues primarily in our head office operations.
“We understand how difficult this news is for those colleagues affected and we’ll be working to support them as best we can.”
The retailer’s decision to cut jobs comes amid a challenging UK market, where cautious consumer sentiment has led to a 4% decline in sales in the 24 weeks to March 2025, despite stronger growth in international markets.
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