Pharrell Williams debuts Champagne collaboration
American musician and record producer Pharrell Williams has partnered with Champagne house Moët & Chandon on a limited edition collection which includes the release of 30 €30,000 bottles. The post Pharrell Williams debuts Champagne collaboration appeared first on The Drinks Business.
American musician and record producer Pharrell Williams has partnered with Champagne house Moët & Chandon on a limited edition collection which includes the release of 30 €30,000 bottles.
The LVMH-owned Champagne house launched The Moët & Chandon Pharrell Williams Limited-Edition Collection globally on Saturday 1 March.
Williams, the talent behind songs including Happy and Drop It Like It's Hot alongside Snoop Dogg, has redesigned Moët & Chandon's classic cuvées for the limited-edition collection.
The new collection has been created specifically to celebrate birthdays.
“The best part about a birthday are the people who want to celebrate it with you,” Williams commented. “When I was old enough to toast with Champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition; it’s the ritual.”
The musician, who is also the men's creative director for Louis Vuitton, has taken inspiration from the Moët & Chandon archives where he discovered that the Champagne house's signature tie on the bottle was originally a bow in 1889. This became the inspiration for his take on the new bottle designs.
Moët & Chandon Impérial Brut and Moët & Chandon Nectar Impérial Rosé in 750ml format take on a new look for the Parrell Williams collection, which has been created to celebrate birthdays.
The collaboration also features The Bow Capsule Collection, which features Moët & Chandon Impérial Brut in magnum; Moët & Chandon Nectar Impérial Rosé; and Moët & Chandon Grand Vintage 2013.
Moët & Chandon has said that the third cuvée in the Bow Capsule Collection will be made available via private sale and to friends of the Champagne house.
Williams' collaboration also includes 30 numbered bottles of The Jewel Masterpiece, a jeroboam with a handmade, wearable pearl bow by French embroidery & textile studio Baque Molinie.
The Jewel Masterpieces are available through the Moët Hennessy Private Sales service, in the Epernay boutique, and at select Moët & Chandon bars at a price of €30,000.
Moët & Chandon's latest limited-edition collection is available in pop-up gift shops in London, Madrid, Milan, Dubai, Mexico City, Korea and Japan. It has also debuted in selected retail, gastronomy, and hotel spaces, and in the Moët & Chandon Bars in Epernay, at Harrods in London, and at Kadewe in Berlin.
The LVMH-owned Champagne house launched The Moët & Chandon Pharrell Williams Limited-Edition Collection globally on Saturday 1 March.
Williams, the talent behind songs including Happy and Drop It Like It's Hot alongside Snoop Dogg, has redesigned Moët & Chandon's classic cuvées for the limited-edition collection.
The new collection has been created specifically to celebrate birthdays.
“The best part about a birthday are the people who want to celebrate it with you,” Williams commented. “When I was old enough to toast with Champagne for the first time, Moët & Chandon was my point of reference. I suppose it’s just a tradition; it’s the ritual.”
The musician, who is also the men's creative director for Louis Vuitton, has taken inspiration from the Moët & Chandon archives where he discovered that the Champagne house's signature tie on the bottle was originally a bow in 1889. This became the inspiration for his take on the new bottle designs.
Moët & Chandon Impérial Brut and Moët & Chandon Nectar Impérial Rosé in 750ml format take on a new look for the Parrell Williams collection, which has been created to celebrate birthdays.
The collaboration also features The Bow Capsule Collection, which features Moët & Chandon Impérial Brut in magnum; Moët & Chandon Nectar Impérial Rosé; and Moët & Chandon Grand Vintage 2013.
Moët & Chandon has said that the third cuvée in the Bow Capsule Collection will be made available via private sale and to friends of the Champagne house.
Williams' collaboration also includes 30 numbered bottles of The Jewel Masterpiece, a jeroboam with a handmade, wearable pearl bow by French embroidery & textile studio Baque Molinie.
The Jewel Masterpieces are available through the Moët Hennessy Private Sales service, in the Epernay boutique, and at select Moët & Chandon bars at a price of €30,000.
Moët & Chandon's latest limited-edition collection is available in pop-up gift shops in London, Madrid, Milan, Dubai, Mexico City, Korea and Japan. It has also debuted in selected retail, gastronomy, and hotel spaces, and in the Moët & Chandon Bars in Epernay, at Harrods in London, and at Kadewe in Berlin. 
