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No Shame In The Dupe Game: MCoBeauty, Timelines And Skincare Generics On Imitation’s Upsides
The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the beauty category for consumers who could trade up when they have the cash to do so. ... The post No Shame In The Dupe Game: MCoBeauty, Timelines And Skincare Generics On Imitation’s Upsides appeared first on Beauty Independent.
The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the beauty category for consumers who could trade up when they have the cash to do so.
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The post No Shame In The Dupe Game: MCoBeauty, Timelines And Skincare Generics On Imitation’s Upsides appeared first on Beauty Independent.
