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JD Sports: the Exclusive Retail Partner to Activate Nike DN8 Launch
Credits: JD Sports JD Sports partnered with Nike to activate the highly anticipated launch of the Nike Dn8. The unique retail experience was hosted exclusively at JD's flagship store in Times Square, showcasing the innovative spirit of Nike's Air Max line through dynamic and immersive installations. "Maxxed Out" Nike launched the Air Max Dn8 last week with its global campaign "Maxxed Out." As part of the initial launch on March 6th, JD was the only wholesale partner to host an elevated Nike Dn8 Maxxed Out retail experience, with other elevated experiences available only at select Nike Direct locations. JD will also be launching an exclusive color of the Dn8 in April. Starting at the main window, JD brought four mechanical "experiments" to life, inviting customers into an elevated shop-in-shop experience at the center of the store. Visual nods to the Dn8 and Air Max concepts immersed visitors in the world of Dn8, featuring flight cages, footwear pedestals, mannequins styled head-to-toe and an interactive experiment that inflated an airbag around the shoe. Credits: JD Sports The Dn8 Environment JD also developed new motion graphics unique to the Times Square location, using digital screens to further enhance the Dn8 environment. As consumers moved to the second floor, they encountered Dn8 tickers and entered another elevated zone designed to inspire complete head-to-toe shopping experiences with additional mannequin styling and an elevated footwear presentation. John Hall, President and Managing Director for JD North America, said: “JD is honored to be the only wholesale partner to offer a Nike Dn8 Maxxed Out experience – testament to the strength of our relationships with brand partners who know we have the strategic capabilities to bring their products to life. We know how to show up for fans of the brand in the most exciting way, creating disruptive retail activations that bring innovation to life and propel youth culture forward." Credits: JD Sports Jason Kirrer, Vice President, North America Sales & Marketplace, Nike, said: "We are thrilled to be working with JD Sports on the launch of the Air Max Dn8. The experience at JD's flagship store in Times Square is a manifestation of our shared efforts to create unique and immersive retail experiences. Together, we continue to push boundaries, delivering products and experiences that take customers to new places.” JD's long-term partnership with Nike around the AIR platform has established it as the Home of AIR, introducing innovation to the next generation of customers and providing a platform for discovering new and exciting products.
JD Sports partnered with Nike to activate the highly anticipated launch of the Nike Dn8. The unique retail experience was hosted exclusively at JD's flagship store in Times Square, showcasing the innovative spirit of Nike's Air Max line through dynamic and immersive installations.
"Maxxed Out"
Nike launched the Air Max Dn8 last week with its global campaign "Maxxed Out." As part of the initial launch on March 6th, JD was the only wholesale partner to host an elevated Nike Dn8 Maxxed Out retail experience, with other elevated experiences available only at select Nike Direct locations. JD will also be launching an exclusive color of the Dn8 in April.
Starting at the main window, JD brought four mechanical "experiments" to life, inviting customers into an elevated shop-in-shop experience at the center of the store. Visual nods to the Dn8 and Air Max concepts immersed visitors in the world of Dn8, featuring flight cages, footwear pedestals, mannequins styled head-to-toe and an interactive experiment that inflated an airbag around the shoe.
The Dn8 Environment
JD also developed new motion graphics unique to the Times Square location, using digital screens to further enhance the Dn8 environment. As consumers moved to the second floor, they encountered Dn8 tickers and entered another elevated zone designed to inspire complete head-to-toe shopping experiences with additional mannequin styling and an elevated footwear presentation.
John Hall, President and Managing Director for JD North America, said: “JD is honored to be the only wholesale partner to offer a Nike Dn8 Maxxed Out experience – testament to the strength of our relationships with brand partners who know we have the strategic capabilities to bring their products to life. We know how to show up for fans of the brand in the most exciting way, creating disruptive retail activations that bring innovation to life and propel youth culture forward."
Jason Kirrer, Vice President, North America Sales & Marketplace, Nike, said: "We are thrilled to be working with JD Sports on the launch of the Air Max Dn8. The experience at JD's flagship store in Times Square is a manifestation of our shared efforts to create unique and immersive retail experiences. Together, we continue to push boundaries, delivering products and experiences that take customers to new places.”
JD's long-term partnership with Nike around the AIR platform has established it as the Home of AIR, introducing innovation to the next generation of customers and providing a platform for discovering new and exciting products.
