The Body Shop India slashes prices to tempt shoppers
The Body Shop India has unveiled its Disruptive Pricing strategy in India across 12 of its most-loved product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more customers into the world of The Body Shop. The post The Body Shop India slashes prices to tempt shoppers appeared first on Global Cosmetics News.
THE WHAT? The Body Shop India has unveiled its Disruptive Pricing strategy in India across 12 of its most-loved product formats. With prices starting at new, more inviting entry points, this move is designed to welcome even more customers into the world of The Body Shop.
THE DETAILS To support the launch, The Body Shop India has rolled out its More Love for Less campaign, designed to spotlight the love, joy and excitement of customers across age-groups to the newly accessible price points.
THE WHY? The new strategy reflects the brand’s commitment to responding to the Indian consumer’s preferences and staying ahead in the beauty landscape.
Rahul Shanker, Group CEO, Quest Retail, said: “This is a long-view strategy—rooted in our values and backed by real customer insight. For over two decades, Indian customers have loved us for what we stand for. In order to remain truly inclusive, we must address accessibility in a more meaningful and sustained way. Our ambition is to democratize ethical beauty for the next generation—channel agnostic, gender-agnostic, values-driven, and deeply conscious of what they consume.”
The post The Body Shop India slashes prices to tempt shoppers appeared first on Global Cosmetics News.
