Walmart to fit Beauty Bars in 40 stores
Walmart is gunning for a slice of Sephora’s pie. The US retail behemoth is piloting Beauty Bars in 40 stores as part of its annual Beauty Event. Shoppers will be able to discover and test products at the new fixtures as well as consult with beauty experts. The post Walmart to fit Beauty Bars in 40 stores appeared first on Global Cosmetics News.
THE WHAT? Walmart is gunning for a slice of Sephora’s pie. The US retail behemoth is piloting Beauty Bars in 40 stores as part of its annual Beauty Event. Shoppers will be able to discover and test products at the new fixtures as well as consult with beauty experts.
THE DETAILS Throughout the six week-long event, Walmart will offer a slew of promotional deals aimed at attracting beauty shoppers. The US retailer will also be changing the way it presents its beauty offer, spotlighting trending brands with an elevated shopping experience and editorial storytelling.
THE WHY? Vinima K Shekhar, Vice President of Beauty, comments, “We want to be the most trusted and accessible beauty destination for everyone, at every stage of life. And with a Walmart store within 10 miles of 90 percent of the US population – and even closer in your pocket through our app – we’re uniquely positioned to deliver.”
The post Walmart to fit Beauty Bars in 40 stores appeared first on Global Cosmetics News.
