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Freemans’ strategy to target ‘ignored’ customers
Drapers Freemans’ strategy to target ‘ignored’ customers Ann Steer, CEO of Freemans, reveals how the online fashion retailer is harnessing digital capabilities and celebrity endorsements to appeal to its 40-plus female customer base. The post Freemans’ strategy to target ‘ignored’ customers appeared first on Drapers.
Drapers
Freemans’ strategy to target ‘ignored’ customers
Ann Steer, CEO of Freemans, reveals how the online fashion retailer is harnessing digital capabilities and celebrity endorsements to appeal to its 40-plus female customer base.
The post Freemans’ strategy to target ‘ignored’ customers appeared first on Drapers.
