As consumers pull back, P&G cuts outlook and looks to raise prices amid tariffs

Procter & Gamble (P&G) cut its sales and profit forecast Thursday, April 25, citing a pullback in consumer behavior as uncertainty over tariffs and the economy cloud the picture. P&G, whose brands include Tide detergent, Head&Shoulders shampoo and Crest toothpaste, now sees flat sales for its current fiscal year after previously projecting growth of as much as four percent. Executives also signaled likely price increases due to tariffs after trimming the full-year profit... - Industry buzz

Apr 25, 2025 - 13:42
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As consumers pull back, P&G cuts outlook and looks to raise prices amid tariffs

Procter & Gamble (P&G) cut its sales and profit forecast Thursday, April 25, citing a pullback in consumer behavior as uncertainty over tariffs and the economy cloud the picture.
P&G, whose brands include Tide detergent, Head&Shoulders shampoo and Crest toothpaste, now sees flat sales for its current fiscal year after previously projecting growth of as much as four percent.
Executives also signaled likely price increases due to tariffs after trimming the full-year profit... - Industry buzz