Skift

No More 'Bags Fly Free': Southwest Scraps Its Most Iconic Perk 

This huge change to the Southwest business model upturns decades of unique market positioning — it’s a high-risk bet. -Gordon Smith and Meghna Maharishi

Mar 11, 2025 - 13:33
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No More 'Bags Fly Free': Southwest Scraps Its Most Iconic Perk 
Skift Take: This huge change to the Southwest business model upturns decades of unique market positioning — it’s a high-risk bet. -Gordon Smith and Meghna Maharishi

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