Nike sales fall 12% in Q4 as turnaround efforts continue

CEO Elliott Hill says sales still aren’t where they need to be, but its fourth-quarter performance was better than expected.

Jun 26, 2025 - 23:20
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Nike sales fall 12% in Q4 as turnaround efforts continue
CEO Elliott Hill says sales still aren’t where they need to be, but its fourth-quarter performance was better than expected.