H&M Group inks multi-year deal with Circulose
The retailer says it is aiming to replace ‘significant volumes’ of its virgin viscose with the recycled next-gen material. For Circulose, the partnership signals its new commercial strategy as it learns from the lessons that led to its former bankruptcy.
The retailer says it is aiming to replace ‘significant volumes’ of its virgin viscose with the recycled next-gen material. For Circulose, the partnership signals its new commercial strategy as it learns from the lessons that led to its former bankruptcy.
