The Business of Fashion

Luxury Brands Bet on Experiential Retail to Revive China Sales

Louis Vuitton’s latest Shanghai store is a 30-metre-high, ship-shaped experience called ‘The Louis.’

Jun 27, 2025 - 12:40
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Luxury Brands Bet on Experiential Retail to Revive China Sales
Louis Vuitton’s latest Shanghai store is a 30-metre-high, ship-shaped experience called ‘The Louis.’
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