Natura &Co Eyes Streamlined Future with Potential Avon Non-LatAm Sale
Brazilian cosmetics maker Natura &Co has entered exclusive talks with asset manager IG4 to explore selling Avon's operations outside Latin America. The post Natura &Co Eyes Streamlined Future with Potential Avon Non-LatAm Sale appeared first on Global Cosmetics News.
THE WHAT? Brazilian cosmetics maker Natura &Co has entered exclusive talks with asset manager IG4 to explore selling Avon’s operations outside Latin America. The announcement lifted Natura’s shares by 3.5%, outpacing the broader Bovespa index.
THE DETAILS
- Negotiation Status: Natura describes discussions with IG4 as early-stage while continuing to evaluate other strategic options for Avon outside of Latin America.
- Historical Context: Natura resumed reviewing Avon’s non-LatAm business in December, following a pause due to the U.S.-based holding company for Avon Products filing for Chapter 11 bankruptcy protection last year.
- Market Reaction: Shares of Natura surged on the news, reflecting investor optimism about the company’s drive to simplify its portfolio and improve cash flow.
THE WHY? By offloading Avon’s non-Latin American operations, Natura &Co could sharpen its focus on its core beauty and personal care markets in the region. Investors regard this potential deal as a strategic pivot that may unlock greater profitability and streamline the brand’s global footprint.
The post Natura &Co Eyes Streamlined Future with Potential Avon Non-LatAm Sale appeared first on Global Cosmetics News.
