Musk and the Tesla brand
The actions of a powerful global figurehead of a car brand can have ramifications that surely won't sit easily with its board of directors, wonders Professor Jim Saker, regular Automotive Management contributor and president of the Institute of the Motor Industry.
The actions of a powerful global figurehead of a car brand can have ramifications that surely won't sit easily with its board of directors, wonders Professor Jim Saker, regular Automotive Management contributor and president of the Institute of the Motor Industry.
