Morrisons launches sensory equipment to support neurodivergent shoppers
Morrisons has teamed up with the National Autistic Society to introduce Sensory Support Boxes that help autistic and neurodivergent customers
Morrisons has teamed up with the National Autistic Society to introduce Sensory Support Boxes that help autistic and neurodivergent customers have a positive shopping experience.
To mark World Autism Acceptance Month, the grocery giant said the boxes “have been carefully developed” in consultation with the National Autistic Society to ensure they include the most helpful items.
The boxes include a range of toys like fidget balls, spinners and squish mats which help encourage calmness and focus.
The retailer said they will be available in all of Morrisons supermarkets by May and customers wishing to access the items “simply need to speak to a colleague at the customer service kiosk at the start of their shop”.
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Morrisons community manager Joseph Clark-Bland said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood and we’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, as seen with the launch of Quieter Hour in 2018, and we look forward to supporting even more customers via our new Sensory Boxes.”
National Autistic Society MD of national programmes Peter Watt added: “The Morrisons Foundation Sensory Support Boxes are a brilliant initiative to support autistic and neurodivergent customers while shopping.
“Supermarkets are a key part of all of our lives, but for many autistic customers they can be a loud, bright and crowded environment, which can be overwhelming especially for those with sensory sensitivities.”
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