Lidl TikTok Shop launch sells out in under 20 minutes
Lidl's TikTok shop launch sold out in less than 20 minutes as it became the first UK supermarket to use the platform's ecommerce channel.
Lidl’s TikTok shop launch sold out in less than 20 minutes as it became the first UK supermarket to use the platform’s ecommerce channel.
The grocery retailer went live on TikTok Shop yesterday (20 February) at 10am with 3,000 protein products and sold out its entire stock in just 18 minutes, The Grocer reported.
The discounter’s £5 bundles were made from a selection of high-protein products, which cost more than £30 to buy separately in-store.
Brands sold in the bundle included Belbake Protein Pancake Mix, Crownfield High Protein Flapjacks, IronMaxx Whey Protein Powder, Snacktastic High Protein Pop Chips.
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The supermarket also included branded merchandise in the bundles, such as a Lidl-branded microfibre towel and a resistance band set, alongside discount vouchers for its Lidl Plus members.
The retailer first announced its decision to start selling through the app earlier this week, with marketing director Joanna Gomer saying the supermarket was determined to tap into this new platform’s potential.
Gomer said: “With the number of TikTok shoppers growing rapidly, we’re proud to be the first supermarket meeting our customers directly on the platform with our unique offering, creating these exclusive bundles to showcase our new exciting products.”
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